The LVGEA logo consists of a brandmark and a logomark. The primary logo is the preferred use and includes the name of the organization written out. The secondary logo is for use in vertical situations in which the primary logo is not effective. Using the alternate logo which contains the organization acronym should be reserved to situations in which the primary brand was previously present in the communication. The logos may be used on solid backgrounds or over images when high contrast is still present. If necessary, use an opaque solid over an image to achieve greater contrast. The size of the circle of the logomark should be utilized as a minimum clearance surrounding the logo so as not to obscure or diminish its presence.
The primary typeface is Roboto with a secondary Roboto Condensed to complement the primary. These have been carefully selected to best represent the brand image, and must be used to retain consistency – especially within the logo.
Roboto Regular Main Logotype / Body Text
Roboto Condensed Tagline / Display
Roboto Slab Callouts / Statistics